Wild Posting vs. Billboards: Which Delivers More Impact for Your Advertising Dollars?

Los Angeles and New York City are saturated with billboard advertisements. Injury attorneys, lifestyle brands, and major corporations all fight for limited billboard space, spending tens of thousands per month on a single location. But what if there was a way to blanket the entire city for the same cost as one billboard?

That’s where wild posting comes in. This street-level advertising method puts your message in multiple high-traffic areas instead of being locked into one static location. Let’s break down why wild posting is not just a cost-effective alternative to billboards, but in many cases, a superior choice for brand visibility.

Reach & Impressions: Wild Posting vs. Billboards

Advertising success comes down to impressions—the number of times an ad is seen. Billboards offer constant exposure in one location, while wild posting places your message throughout multiple neighborhoods, ensuring exposure to a broader audience.

Let’s compare the numbers:

✅ A single billboard in LA typically gets 2-5 million impressions per month.

✅ A wild posting campaign covering 25 locations across the city generates 39.2 million impressions in 4 weeks.

✅ A wild posting campaign covering 50 locations more than doubles that to 78.4 million impressions in 4 weeks.

The difference is clear: for the cost of one billboard, wild posting can put your brand in front of exponentially more eyes.

More Locations = More Visibility

A billboard stays in one place—which means only the same people see it every day. While this helps with repeated exposure, it limits reach to just one neighborhood or freeway.

With wild posting, your message can appear in 10-30 locations across Los Angeles/New York City, hitting multiple high-traffic areas where people actually live, work, and shop. 

You’re not just renting one location—you’re reaching the entire city.

Engagement: The Power of Eye-Level Advertising

Most billboards sit high above roads where they compete for attention with traffic, phone screens, and skyline distractions.

Wild posting, on the other hand, places advertisements right at eye level where they are impossible to ignore. Pedestrians, cyclists, and commuters walking through key neighborhoods interact with wild posting ads directly, creating a stronger visual connection and recall.

Even better? Posters can include QR codes for direct engagement, allowing potential customers to scan and take action instantly.

Cost-Effectiveness: Maximizing Your Ad Spend

Billboards in LA cost anywhere from $15,000 to $50,000+ per month for one location.

With wild posting, that same budget covers multiple locations citywide, giving your campaign a wider footprint and higher return on investment.

If your goal is to maximize visibility, increase brand awareness, and own more real estate for the same cost as one billboard, wild posting is the smarter choice.

The Smarter Way to Advertise

If your brand, firm, or campaign is currently spending money on billboards, it’s time to rethink your strategy. Why settle for one static location when you can cover an entire city?

✅ More impressions

✅ More locations

✅ More engagement

✅ More cost-effective

Wild posting is a proven way to maximize exposure, stretch your marketing dollars, and dominate Los Angeles’ streets.

Want to see how wild posting can work for you? Contact LEVEL today and take over the city: gowild@level.promo.