Does Size Matter? Choosing the Right Poster Size for Your Wild Posting Campaign
- Jesse M
- Jan 29
- 3 min read
Updated: Feb 3
Does Size Matter? Choosing the Right Poster Size for Your Wild Posting Campaign
Introduction
When it comes to wild posting, size matters—a lot. The right poster size can make the difference between blending into the urban landscape and commanding attention. Whether you're looking to create an eye-catching impact or a subtle, repetitive presence, selecting the appropriate poster size is crucial to achieving your campaign goals.
At LEVEL, we offer two primary poster sizes—Standard (2’x3’) and Jumbo (4’x6’). Each serves a unique purpose and can be used strategically to maximize visibility and engagement. Let’s dive into which size works best for your next campaign.
Standard Posters (2’x3’): The Power of Repetition
Best For: Creating tiled effects, achieving repetition, and maximizing coverage across multiple locations.
Why Choose Standard Size?
Tiled Visual Impact: Standard posters are perfect for creating eye-catching tiled effects, where multiple posters are placed side by side to form a cohesive, repeated design. This repetition reinforces your message and makes it hard to ignore.
Cost-Effective: Standard-sized posters are ideal for businesses looking to make a big impact on a budget. You get more posters per print run, allowing for broader distribution and frequency of exposure.
Perfect for Guerrilla Marketing: Their versatility makes them great for creative and bold placements, such as layered collages or overlapping patterns that attract attention in urban settings.
Ideal Use Cases:
Product launches where repetition reinforces brand recognition.
Music events, album promotions, or artist branding campaigns.
Streetwear and lifestyle brands aiming for a grassroots, edgy aesthetic.
Campaigns requiring a high volume of placements across the city.
Jumbo Posters (4’x6’): Make a Bold Statement
Best For: Maximum visibility, high-impact branding, and creating a strong visual presence in crowded areas.
Why Choose Jumbo Size?
Bigger, Bolder, Louder: If you want to dominate the streets, jumbo posters are your best bet. Their large size makes them impossible to miss, ensuring your message stands out in the busiest locations.
Fewer Posters, Greater Impact: One jumbo poster is the equivalent size of four standard posters, meaning you can achieve the same level of visibility with fewer placements while still making a big impact.
Premium Branding: Jumbo posters provide a polished, high-end look that enhances your brand’s credibility and attracts more attention from passersby.
High-Traffic Locations: These posters thrive in areas where people have more time to take in your message, such as intersections, event venues, and shopping districts.
Ideal Use Cases:
High-profile product launches needing maximum visibility.
Fashion campaigns looking to create a striking, artistic statement.
Political or advocacy campaigns that require bold, easily readable messaging.
Brands targeting key high-traffic locations with a high dwell time.
Standard vs. Jumbo: Which One Should You Choose?
The choice between standard and jumbo posters depends on your campaign objectives and target audience. Here’s a quick guide to help you decide:
Combining Both for Maximum Effect
Why choose just one when you can use both? A combination of standard and jumbo posters can provide a balanced, multi-layered approach to your wild posting campaign. Use standard posters to build awareness across multiple locations and reinforce your message, while jumbo posters act as the anchor, drawing significant attention in key hotspots.
Final Thoughts: Choosing the Right Size for Your Campaign
Selecting the best poster size depends on your campaign goals, budget, and target audience. If you’re looking for widespread coverage and repetition, standard posters are the way to go. If you want to create a bold statement and grab attention instantly, jumbo posters will deliver.
Ready to take your campaign to the streets? Whether you’re launching a new product, promoting an event, or building brand awareness, LEVEL has the experience and expertise to help you choose the perfect wild posting strategy.
Contact LEVEL today and let’s create a campaign that makes an impact!
